Data is unlimited on statistical performance information for campaigns over time. However, the use of partial and relevant information can be used to optimize pricing, budgets, and advertising spend immediately. This does require an overarching knowledge of the campaign structure and a platform. The results are higher performance and dollar allocations which support the business objective. 

Demand Side Platform or Programmatic Advertising has several ‘real-time’ features which will benefit a campaign set’s performance. Budget Allocation Shift will allow a budget to be modified and immediately calculate its pacing and new budget.